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| PROFILE OF TARGETED AUDIENCE |
| Discerning sportsmen and women who appreciate the finest in tackle, outdoor gear and the literature of their sports. Stir in an undying appreciation for challenge, an eye for the sublime, and a taste for adventure. Men and women who play hard, but remember that it is, after all, play. Sportsmen who like to rough it sometimes, but with style. Go ahead, look in the mirror - it's you, our reader. |
DEMOGRAPHICS
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Reader's Interests |
| Saltwater Fishing |
95% |
| Flats Fising |
95% |
| Offshore Fishing |
60% |
| Freshwater Fishing |
35% |
| Upland Birds Hunting |
20% |
| Waterfowl Hunting |
10% |
| Big Game Hunting |
2% |
| Camping |
10% |
| Travel / Adventure |
75% |
| Kayaking, Canoeing and other non-fishing water activity |
20% |
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Likely to purchase |
| Sports Clothing |
100% |
| Recreational Vehicle |
60% |
| Boats |
45% |
| Fishing Tackle |
80% |
| Vacation Packages |
75% |
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READERSHIP BY REGION
(Survey based on Redbone Series participation) |
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Distribution / Readership |
| Subscribers |
5,000 |
| Newsstands, tackle shops and visitors' centers |
5,000 |
| In-room luxury resorts |
5,000 |
| Retail / specialty |
3,000 |
| Promotional purposes |
2,000 |
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