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| FOR IMMEDIATE RELEASE |
| July 17, 2008 |
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ESPN OUTDOORS ANNOUNCES NEW SALTWATER SERIES
Diverse Event Locations and Unique Formats Highlight Series Inception
ESPN Outdoors, the worldwide leader in outdoor events coverage, announced today the creation of a new tournament series of saltwater events, titled the ESPN Outdoors Saltwater Series. The series will receive television coverage on ESPN2 in the first half of 2009 and will be presented on other ESPN multimedia platforms, including a newly devoted annual magazine, the ESPN Outdoors Saltwater Series, which will publish in the Spring of 2009.
The multimedia coverage will highlight six world-class, stand-alone events as the series kicks off Sept. 5-7 out of Key West, Fla. Other high-profile events in the series include the F.C.A. Montauk SLAM Redbone @ Large and the Mercury Redbone Series Celebrity Tournament.
Participants will include world-renowned professional anglers and renowned guides from the sportfishing industry as well as celebrities from the sports world. The ESPN Outdoors Saltwater Series will focus on several different types of sportfish including redfish, striped bass, tarpon, bonefish and permit.
"We are always looking to provide fans with unique and compelling content," said Jamie Wilkinson, senior director of event operations and business development, ESPN Outdoors. "We are excited about the potential of this new series and feel the opportunity for growth is significant."
A full schedule of events including the featured sportfish can be found below. ESPNOutdoors.com will be the home for daily event coverage and will provide photo galleries, game stories and analysis from each event.
"For 21 years, we have provided excellent events that feature celebrities, great destinations and some intense sportfishing," said Gary Ellis, founder of The Redbone Celebrity Tournament Series, which will manage the events.
"This was all started to raise money for a cause to help put a stop to Cystic Fibrosis and with an outlet like ESPN, we are excited to spread our message to a powerful audience."
For more information on the individual tournaments, fishing fans can visit www.redbone.org.
For more information, contact ESPN Outdoors Communications at (407) 566-2208 or visit www.ESPNOutdoors.com. For ESPN's latest releases, schedules and other news, plus photos, video and audio clips and more, visit www.espnmediazone.com.
ESPN OUTDOORS SALTWATER SERIES SCHEDULE
Sept. 5-7
Key West, Fla.
Mercury Redbone S.L.A.M. (Southernmost Light Tackle Anglers Masters) Celebrity Tournament
Tarpon, Bonefish, Permit
Sept. 24-26
Montauk, N.Y.
F.C.A. Montauk SLAM Redbone @ Large
Striped bass, Bluefish, False Albacore
Oct. 3-5
Key Largo, Fla.
Mercury Redbone Series Baybone Celebrity Tournament
Permit, Bonefish
Nov. 7-9
Islamorada, Fla.
Mercury Redbone Series Redbone Celebrity Tournament
Redfish, Bonefish
Nov. 21-24
Grand Bahama, Bahamas
Fall Deep Water Cay Celebrity Bonefish Classic Redbone @ Large
Bonefish
Dec. 12-14
Islamorada, Fla.
Don Gurgiolo Sailfish Classic Redbone @ Large
Sailfish
About ESPN Outdoors: Since its inception in 1980, ESPN Outdoors has strived to inform and entertain anglers, hunters, campers and people of all ages who enjoy the outdoors. ESPN Outdoors is committed to increasing awareness of and participation in outdoor activities, a direction best exemplified by television programming on ESPN2. Each year, ESPN Outdoors stages more than 30 marquee events, including the Bassmaster Classic. ESPN Outdoors is comprised of BASS, the worldwide authority on bass fishing, and a growing array of multimedia platforms, including Bassmaster.com, ESPNOutdoors.com and programming on ESPN2, in addition to promotions and activities that deliver a clear message of conservation and ethical sportsmanship.
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